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The special ones

The value of a personal touch

Due to the accelerated digitalization, artificial intelligence, and social media, we are witnessing a rapid transformation of the world. We feel a desire for engagement, community, and recognition, now more than ever. However, the personal connection with products from businesses is increasingly fading into the background. The Special Ones aims to bring together the creativity of creators from society and the power of organizations to strengthen and personalize that connection.

In complete freedom, creators infuse a 'personal touch' into products from businesses to further empower them. Whether the product becomes more enjoyable, healthier, more convenient, more sustainable, or simply more beautiful, it adds a unique and personal value for the consumer. And that can make a world of difference.

We facilitate the interaction between creators and businesses, encourage the creative process, and guide creators in communicating with consumers. Keeping social engagement in mind, we donate a portion of the proceeds to a charity of choice for our creators.

Peter Huijsman

Founder TSO

As an experienced brand and communication strategist, Peter has experienced that creativity and person-to-person communication are stimulating; they connect people.

The Special Ones offers businesses and exceptional individuals the opportunity to create something beautiful together that holds value for both the brand and the user. Helping bring something beautiful to realization brings joy to me, and I hope to others as well.

JEREMY ZIESSEN

BRAND ACTIVATOR

Not a day goes by that Jeremy isn't engaged in storytelling through visuals.

Breathing life into a brand and conveying a story is something I absolutely love to do! Witnessing a concept flourish from A to Z genuinely excites me. Within The Special Ones, I ensure that structure and creativity go hand in hand.

HEIN VAN SCHAIK

CONSULTANT

Hein has been active in communication throughout his entire life. With a wealth of experience, he provides the team at The Special Ones with valuable advice.

I am particularly excited about TSO because of the added value they bring to brands and, of course, the involvement with charitable causes. A great initiative!